UBISOFT PRIVACY POLICY

Published on May 25, 2018


WELCOME TO UBISOFT SERVICES.

PLEASE READ THIS PRIVACY POLICY CAREFULLY



Welcome to Ubisoft, a worldwide leader in video games and interactive content. This Privacy Policy explains our privacy commitment to our players (hereinafter “Users”). This Privacy Policy is incorporated as part of the Ubisoft Terms of Use, accessible at http://legal.ubi.com/. At Ubisoft, we collect personal data to support our products and services, while respecting regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, directly applicable from May, 25th, 2018 (hereinafter, “General Data Protection Regulation”, or “GDPR”). According to GDPR, “personal data” means any information relating to an identified or identifiable natural person, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. By using Ubisoft’s services, you authorize Ubisoft and its affiliated companies, such as but not limited to Ubisoft Entertainment SA, Ubisoft EMEA SAS, Ubisoft Inc., Ubisoft Mobile Games, Red Storm Entertainment Inc., and Blue Byte GmbH, to process your personal data according to this Privacy Policy. If you do not accept the terms of this Privacy Policy, please refrain from using our online games or our games’ online functionalities, our websites, our mobile apps and any other online Ubisoft products and services (hereinafter “Services”). In accordance with this Privacy Policy, the Data controller is Ubisoft Entertainment, with its headquarters at 107 avenue Henri Fréville, 35200, Rennes, France.


Table of content :

  1. When does Ubisoft collect your personal information?
  2. What personal information does Ubisoft collect?
  3. How does Ubisoft use my personal data ?
  4. For how long does Ubisoft keep my personal data ?
  5. With whom does Ubisoft share my personal data ?
  6. Does Ubisoft make my personal information public ? Who can see my personal information ?
  7. Minors
  8. What are my rights ?
  9. Privacy Policy changes
  10. Contacts

1. When does Ubisoft collect your personal information?

Ubisoft collects and processes your personal information at different times when you interact with our Services. Generally, personal information is collected when:

  • (a) you use a Service,
  • (b) you create an Account,
  • (c) you make a purchase within our Services,
  • (d) you create user generated content,
  • (e) you watch advertisements within our Services,
  • (f) you sign up for a newsletter,
  • (g) you contact Ubisoft customer service and during technical support sessions,
  • (h) you enter into a contest or sweepstakes,
  • (i) you chat with other users of the Services,
  • (j) you participate in a beta or otherwise download a patch or a demo, or
  • (k) you share or otherwise contribute to our social media channels or other community websites.

Whatever the activity may be, and in accordance with the minimization principle stated in the GDPR, we will only collect personal information to the extent necessary to provide you with the Services and fulfil your requests.

2. What personal information does Ubisoft collect?

2.1 When you use Ubisoft services

2.1.1 While Browsing Ubisoft websites

Cookies. Ubisoft uses cookies on the Services. A "cookie" is a small bit of record-keeping information that web sites often store on a user's computer. Cookies are not intended to include people's names, or other information that is directly identifiable; rather, they are typically used to quickly identify a user's device and to "remember" things about the user's visit. Ubisoft may set cookies for your web browser as you visit our websites, use our products, or visit a website where Ubisoft provides ads, content or analytics. For example, Ubisoft uses cookies to keep track of selected items in your shopping cart on our online store, and to remember your Account identifier. You can disable cookies or set your browser to alert you when cookies are being sent to your computer, although this may affect your ability to shop online or to access certain features of our Services. Each browser is different, so check the "Help" resources for your web browser to learn how to change your cookie preferences. In addition to Ubisoft using cookies on our network of websites, Ubisoft may allow certain partners to set and access their cookies on your computer. These companies’ use of cookies is subject to their own privacy policies, not the Ubisoft Privacy Policy. Please review them carefully. For more information about cookies, please see http://www.allaboutcookies.org. You can see the list of companies that may implement and/or access cookies on your computer, mobile or device, and how to opt-out to such cookies at https://legal.ubi.com/cookies/

IP addresses.Ubisoft also collects Internet Protocol (IP) addresses for safety and security reasons. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

Other passively collected information.While browsing our sites, Ubisoft may, on its own, or with the help of third party tools, collect non-personally identifiable information concerning your gaming hardware, habits, behaviors and use of our Services. Ubisoft collects such information to better adapt our Services to users’ interests, and for a better quality of our Services. The information collected may contain the following, without limitation: device unique identity, including MAC address, console, mobile, tablet and console unique identifier or other device identifiers and settings, internet provider, carrier, operating system, hardware information, localization information, date and time spent on the Services, game scores, game metrics, achievements, rankings, time played and statistics, feature usage, advertising conversion rates, monetization rate, purchase history and other similar information.

2.1.2 Registering on a Ubisoft service

To access certain Services, you will need a Ubisoft Account. During the creation of your Account, we will ask your user name, password, email address, date of birth (or age) and country of origin. This information is mandatory to create an Account. On other Services, Ubisoft may ask you additional personal information relevant to the Service such as your phone number, home address, or geo-location information (for example, you will be asked your home address when purchasing a product within our online shop, in order for Ubisoft to deliver the product to your home address).

2.1.3 Creating a Ubisoft account

By creating a Ubisoft Account, you agree to receive newsletter or adverts about Ubisoft products, services, and sales. You can unsubscribe at any time by:

To access certain Services, you will need to give your consent to allow Ubisoft to share some of your personal data with third parties, such as companies or organizations, which provide services and products you may be interested in.

2.1.4 Contacting Ubisoft

Ubisoft may ask for your first name, family name, e-mail address and your date of birth to answer your demands to the Ubisoft Customer Support, to confirm any information or transaction on your Ubisoft account, and to give you information regarding the Services (for instance, if you lose your password or if we make changes to the Terms of Use).

2.1.5 Participating to contests and sweepstakes

Ubisoft may offer you the opportunity to participate in online surveys, questionnaires, contests and sweepstakes. To participate, you may need to provide your first name, your family name, e-mail address, date of birth, your address and country of residence. If you choose to participate in contests, sweepstakes, surveys and questionnaires, your personal data may be processed to allow you to participate, or to inform you of sales on a specific product, or to give you some information about new products or services, and for internal statistical use.

2.1.6 Interacting on forums

Whenever you participate or interact with other users on a forum, Ubisoft collects the content of your communications, the time and the location of your activities, as well as your online ID and your IP address.

2.1.7 Adverts

Ubisoft uses third party ad-serving technologies that may collect information as a result of ad serving in the Services. These third parties may display behavioural and non-behavioural advertisements on our Services. The information collected and used for the targeted advertising may contain the following, without limitation: age and gender, number of views of an advertisement, device unique identifier or other device identifiers and settings, information about your use of the products and Services, other sites (including third party web pages and mobile Internet sites) you have viewed (as well as date and time viewed), advertisement(s) served, the advertisement(s)’ in-game location and length, and your response to the advertisement(s) (if any). The analytics tools and ad serving technologies may use server log files, web beacons, cookies, tracking pixels and other technologies to collect this information, and may combine the information collected on other Ubisoft Services with information collected from other third party websites, products and services and with demographic, advertisement, market and other analytics surveys. Standing alone, this information is not personal data; however, if Ubisoft combines any of this information with personal data, Ubisoft will treat this information as personal data pursuant to this Privacy Policy. You will find a list of our partners whose analytic tools and ad serving technologies are used in our Services at https://legal.ubi.com/cookies/. Ubisoft makes its best efforts to provide you with the links to our partners’ privacy policies, and when available, instructions to opt-out from their services.

2.1.8 Social media and other third parties’ platforms

Ubisoft may also collect personal information on third party social networks, platforms or services. By playing a Ubisoft game through a social network or other third party platform, or by connecting to such a third party network, platform or service via one of our products and/or Services, you are authorizing Ubisoft to (1) collect, store, and use, in accordance with this Privacy Policy, any and all personal information that you agreed the social network or third party platform could provide to Ubisoft based on your settings on the social network or platform, and (2) share any and all of your personal information with the social network or other third party platform, through the social network/third party platform’s Application Programming Interface (API). You agree to this sharing when you connect with the third party network, platform or service via our products and/or services, and/or when you connect with, "accept" or "allow" (or similar terms) one of our applications through a social network, or other third party platform or service.

2.1.9 Custom content

Ubisoft may work with trusted marketing partners to bring you more useful and interesting advertising content on our Services and on third party sites and services. Provided that you ticked the “Share my information with select parties” box during your subscription or in your Ubisoft Account settings, we may do this by sharing or matching the personal information you have provided us on the Services with the information (which may include personal information) you have provided third party marketing partners. As explained above in the cookies section, we may share some information via cookies and other technologies. To learn more about our trusted marketing partners or opt-out of this sharing, please consult https://legal.ubi.com/cookies/.

2.2 Whenever you play Ubisoft games

2.2.1 Registering when activating a Ubisoft game

If you play Ubisoft games on a third-party console, your ID for this console will be disclosed to Ubisoft, in order to let Ubisoft create your Ubisoft Account. You must have a Ubisoft Account in order to access certain online features. From your console, Ubisoft receives your username and your password, your e-mail address, your date of birth, and your country of residence.

2.2.2 Creation of user generated content

Some Services give you access to tools in order to allow you to create and/or share unique content. This User-Generated Content may be collected by Ubisoft; this content may also contain your personal information or the personal information of others (for instance, your name, or a picture of you). Please exercise caution: Ubisoft is not liable for any negative consequences linked to the disclosure of User-generated content.

2.2.3 In-game data collection

Whenever you use the Services, Ubisoft may collect, store and process your in-game data, including but not limited to: your game scores, game metrics, achievements, rankings, time played and statistics, feature usage, advertising conversion rates, monetization rate, purchase history and other similar information. Ubisoft will use this information to improve the Services, to personalize them to your interests, and otherwise upgrade your gaming experience. Any information collected by Ubisoft in accordance with Article 1 of this Privacy Policy may also be used in an aggregated form to identify specific patterns regarding the use of our Services.

2.3 Online payment

For some Services, you may make purchases, whether you shop on Ubisoft websites or directly in-game. When you do this, you agree that Ubisoft may share your personal data with third parties, companies, or organisations, which may collect and process your personal data in order to effectuate online credit card transactions, delivery, discounts, and promotional gifts. To make a purchase on Ubisoft store and process your online payment, you may be asked to provide the following information to a payment provider: your first name, your family name, your address, your e-mail address, your country of residence and your banking details, i.e. your credit card number, the name of the credit card owner, the expiration date and security code. This information may be stored in Ubisoft’a premises, or, when relevant, in the third parties’ premises. Such storage is necessary to allow Ubisoft to manage internal accounts, checking, accounting, compliance, and for legal purposes, in accordance with Article 3 of this Privacy Policy. You may be asked to give your telecommunications provider’s name, your cell phone model, and a valid phone number in order to provide you with purchasing instructions directly via your cell phone. For the payment of your in-game purchases, you may find supplementary information in our Terms of Sale, accessible at http://legal.ubi.com/.

3. How does Ubisoft use my personal data?

The information you submit to our Services is collected and used by Ubisoft as set out in this Privacy Policy. In addition, Ubisoft may use the submitted information to answer your demands, to send your order confirmations and other information regarding your Ubisoft Account, to send you advertising or promotional materials, including information about special rebates, promotional offers and other events of interest in accordance with your choices. We also use your personal information for our internal marketing and demographic studies, so we can constantly improve the Services we provide you and to better meet your needs. Additionally, Ubisoft may use your personal information outside of its Services to provide you with products, services or advertisements we believe may be of interest to you. Ubisoft may have to duplicate some of your personal data within its databases for technical reasons, or for any other reason indicated in this Privacy Policy. Ubisoft may use your IP address and Console ID to enforce the Ubisoft Terms of Use and Terms of Sale. In case of misuse of the Services by any User, Ubisoft reserves the right to block such User’s Ubisoft Account, IP address or console ID, as provided by licensed console manufacturers. Ubisoft may use your date of birth or your age to control access to its forums and live chats, in accordance with the relevant laws. Ubisoft does not monitor all chat communications on its services. However, Ubisoft reserves the right, at its sole discretion and without notice, to modify or delete any communications on its service. Ubisoft may use all data collected in the forums and chat logs to enforce its Terms, to carry out its legal obligations, and to protect its rights and the rights and safety of its affiliated companies, users, and employees. Your information may be disclosed to any relevant judiciary or administrative entity, in accordance with the relevant legal provisions.

3.1 Legal basis for your personal data collection and processing

Ubisoft processes your personal data, wherever necessary:

  • - To provide you with the Services (creation of your Ubisoft account, bug detection, fighting fraud, online payment…etc.)
  • - To offer the best possible experience to users, and improve the Services (in-game data analytics…etc). It is in Ubisoft’s legitimate interest to process your data for these purposes.
  • - To provide you with supplementary services (custom content…etc.). In such case, Ubisoft systematically requires your consent before processing your personal data for this purpose.

3.2 Security

We take your privacy and the security of your personal information very seriously. To protect your personal information, Ubisoft maintains appropriate safeguards to ensure the security, integrity and privacy of the information you have provided. We use robust security measures to protect personal information from loss, misuse and alteration. We use industry-standard practices such as encrypted communications, physically secured rooms, firewalls and password protection systems to safeguard the confidentiality of your personal information. In addition, we take reasonable steps to assure that third parties who collect personal information on our behalf provide sufficient protection of personal information, in addition to requiring their compliance with this Privacy Policy at all times. However, please note that no existing data transmission method on the web, or electronic storage, can guarantee the absolute security of your personal data. If your Ubisoft accounts and personal data are protected by a password, you are responsible for ensuring this password’s confidentiality. Please do not disclose this password. If you share a computer with other people, please consider disconnecting from your accounts before allowing others to use your computer. Services may contain links leading to third party websites, such as but not limited to social media sites. Whenever you click on a link leading to a third party’s website, you agree to leave Ubisoft Services as governed by this Privacy Policy, and you understand and agree that Ubisoft does not control such third party’s website. Ubisoft cannot guarantee that third parties’ websites will be governed by the same security and confidentiality obligations. Ubisoft is not liable for the use of your personal data by these third parties. Please consider checking privacy policies of any service provider you transfer your personal data to.

4. For how long does Ubisoft keep my personal data ?

Unless relevant legal provisions mandate a different data retention period, Ubisoft will store your personal data for the duration necessary to process it according to this Privacy Policy. We archive your personal data during the entire statutory period of limitations. For instance, we may retain certain information after you close your account for a period of time needed to protect Ubisoft from legal claims.

5. With whom does Ubisoft share my personal information?

Ubisoft does not disclose your personal data to any third party without your prior consent.

5.1 Sharing your personal data with Ubisoft affiliated companies

Ubisoft may share your personal information among the Ubisoft group of companies. To the extent that our corporate affiliates and/or technical partners have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy.

5.2 Sharing your personal data with third parties

While browsing on Ubisoft websites, or while using Ubisoft Services, external providers may collect your personal data for and on behalf of Ubisoft, and Ubisoft may share some of your personal data with these partners to allow the functioning of the Services. For example, these third parties may help deliver your purchases, provide discounts or offer products, promote the Services, perform electronic payment processing, and any other service that may be required by Ubisoft. External providers must comply with this Privacy Policy when collecting your personal data. Unless a third party invites you to accept its own privacy policy and terms, these external providers will share your personal data with no one other than Ubisoft. Your personal data may not be used by these third parties to marketing purposes without your prior consent, and you may withdraw your consent to share your personal data with third parties at any time.

5.3 Sharing your personal data with governmental authorities

In accordance with relevant laws, Ubisoft may have to disclose your personal data to a judiciary or administrative entity, whenever such disclosure is deemed necessary for identification, challenging or enforcing legal rights against any individual that may potentially jeopardise to Ubisoft or any other Ubisoft user’s rights.

5.4 Sharing your personal data in case of mergers

In the unlikely event Ubisoft’s business activities or shares are transferred partly or totally to any third party, such third parties may access your personal data. In this case, Ubisoft may also allow your personal data to be transferred to the acquiring third party.

5.5 Transfers of personal data to third countries

Please be aware that your personal information may be transferred to, stored in, and processed by affiliated companies, subcontractors and/or Ubisoft partners, located in third countries such as, but not limited to, United States, Canada and China. A list of Ubisoft affiliated companies is available at http://www.ubisoftgroup.com/en-US/about_ubisoft/world_presence/world_presence.aspx. Some personal data recipients are located in countries that are not considered as ensuring an adequate protection level according to the EU Commission. In such case, Ubisoft uses the strict framework of the EU Commission’s approved standard contractual clauses, which are available on the EU Commission website (https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_fr/), or by request at privacy@ubisoft.com.

6. Does Ubisoft make my personal information public? Who can see my personal information?

Ubisoft Services may offer a public profile feature (“Public Profile”) that allows you to publish information, including personal information, to the public Internet. Other than as stated on the applicable Public Profile site, the information you upload or input to your Public Profile will default to the privacy level you choose at sign-in, and you can choose to change the privacy settings at any time. By default, certain aspects of the Public Profile are set to “public”. Those aspects of the Public Profile that are designated as “public” will be visible to everyone, potentially including people not registered within the Ubisoft environment, and may be indexed and displayed through public search engines when someone searches for you. If you post your personal information to a Public Profile, including a video, image or photo, you should be aware that these may be viewed, collected, copied and/or used by other users without your consent. We are not responsible for disclosure by other users of your Personal Information, including without limitation, videos, images or photos that you choose to make public on the Ubisoft Services. Also, please remember that the Personal Information you provide to us as part of your Public Profile may reveal or allow others to identify aspects of your life that you may not choose to state on your Public Profile directly (for example, your picture may reveal your gender). Certain Services may feature a friend finder tool. By using our friend finder tools, you acknowledge that these tools will help you find your contacts, and will also allow your contacts to associate your Ubisoft Account, other Ubisoft accounts (if any), and related gaming entitlements, including games played on PC, mobile and console platforms with your social networking profile and/or email address. Your resulting friends' list, which may be accessible across Ubisoft’s sites, will be subject to this Privacy Policy. Note that the friends that you choose to include on your friend list may be able to find and/or identify you in the context of different Ubisoft products and Services, and may see the profiles and information you have made visible to them or to everyone. Similarly, Ubisoft may also collect or receive information about you from other Ubisoft users who choose to upload their emails and other contacts. This information will be stored by us and used primarily to help you and your friends connect.

7. Minors

Minors under 16 residing in the European Union cannot create a Ubisoft account to access the Services.

8. What are my rights?

In accordance with GDPR, you have a right to access, rectify, erase, object, or restrict processing for all your personal data processed by Ubisoft, as well as the right of data portability. You can exercise these rights by writing to Ubisoft customer support, via the following website : http://support.ubi.com. Ubisoft will answer your request within a month following the receipt of your demand. In accordance with GDPR, Ubisoft reserves the right to extend this delay up to three months if it necessary regarding the complexity of your demand, or based on the number of demands we receive. In such case, we will inform you of this extension within a month following the receipt of your demand. For any data processing activity requiring your consent (cookies, behavioural advertising…etc), you may withdraw your consent at any time. This withdrawal does not affect the lawfulness of any previous processing. You may also address any complaint to the national supervisory authority of your country.

9. Privacy Policy changes

Ubisoft reserves the right to modify this Privacy Policy at any time. As a result, please consider checking this Privacy Policy from time to time. Your use of the Services after Ubisoft changed this Privacy Policy shall signify that you agree with these changes. If you do not accept changes made to this Privacy Policy, you shall refrain from using the Services.

10. Contacts

For any question related to your personal data processing and this Privacy Policy, please contact Ubisoft data protection officer at the following address: privacy@ubisoft.com.